fbpx
Articles about

Harry Sekhon

What is Growth Marketing and Why You Should Care

What is Growth Marketing and Why You Should Care

What’s common about businesses like AirBnB, Uber, Hubspot, Slack, Facebook, Blue Apron and Dollar Shave Club? “They’re all from the US!” Well played! Okay, let’s try that again. What’s common about businesses in Australia, like Kogan, Brands Exclusive, Canva and...

How to Develop Your Content Marketing Strategy

How to Develop Your Content Marketing Strategy

Content still remains the #1 driver of organic traffic. Content is versatile. It fuels customer awareness, enables decision making and drives conversions.Content gives your brand a chance to engage customers to generate trust and likeability. No one wants to buy from...

How to Truly Understand Your Customers

How to Truly Understand Your Customers

When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...

10 Conversion Mistakes That are Costing you eCommerce Sales

10 Conversion Mistakes That are Costing you eCommerce Sales

Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a dismal 3.5%. Despite mobile’s rise in online purchasing, the conversion rate...

How to Sell Without Spending a Dollar on Advertising

How to Sell Without Spending a Dollar on Advertising

Ask anyone in the digital marketing space about how you can sell more quickly and you’ll get a unanimous answer – “run ads”. Ads do have their place in the marketing mix. But only if you have a proven ROI model. When you’re targeting a new customer segment or starting...

How Much Should You Spend on Digital Ads? [Free Calculator]

How Much Should You Spend on Digital Ads? [Free Calculator]

It’s the most popular question I get asked by clients when considering digital advertising for customer acquisition. How much should we spend? You could get started from as little as $5 a day. Will that move the needle if you’re selling a $500 product? Unlikely! You...