Advertising

In the world of advertising, the creative is the single most important factor that determines how effective your campaign will be. But what exactly makes advertising creative effective?

Discover the importance of Extra Share of Voice in marketing, how to measure it, and strategies to increase your brand awareness and exposure.

Running successful Facebook ad campaigns is all about reaching the right audience. One of the most crucial aspects of Facebook advertising is ad targeting, which can make or break your campaign. In this article, we'll explore five proven Facebook ad targeting...

Explore the future of digital advertising beyond the Google and Meta duopoly. Discover new strategies and channels to effectively reach audiences in a cost-efficient and privacy-conscious manner.

By focusing solely on short-term metrics and neglecting emotional connections and brand differentiation, you risk eroding your brand equity, inefficiently spending your marketing budget, and missing opportunities for growth.

As the digital advertising industry continues to evolve, measuring success has become more important than ever before. With the rising cost of advertising, it's crucial for businesses to understand how to effectively measure key performance indicators (KPIs) to...

7 reasons why your digital advertising might not be as effective as you want it to be. Are your ads commiting these sins?

It’s the most popular question I get asked by clients when considering digital advertising for customer acquisition. How much should we spend? You could get started from as little as $5 a day. Will that move the needle if you’re selling a $500 product? Unlikely! You...