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What is a Conversion-Optimised E-Commerce Landing Page and How to Create One
Ecommerce landing pages enhance user experience by providing a focused, streamlined journey. They eliminate distractions, making it easier for customers to understand offers and make purchases.
Why is Advertising Creative so Important and What Makes it Effective? Insights from Industry Experts
In the world of advertising, the creative is the single most important factor that determines how effective your campaign will be. But what exactly makes advertising creative effective?
How to Segment Your Ecommerce Email Audience for Maximum Results
Email marketing is one of the most effective ways to reach and engage with your ecommerce audience. However, sending generic emails to your entire email list can lead to low open rates, click-through rates, and conversions. The solution to this problem is customer...
Extra Share of Voice (ESoV): The Marketing Metric That Can Predict Your Brand’s Growth
Discover the importance of Extra Share of Voice in marketing, how to measure it, and strategies to increase your brand awareness and exposure.
5 Facebook (Meta) Ad Targeting Techniques That Actually Work
Running successful Facebook ad campaigns is all about reaching the right audience. One of the most crucial aspects of Facebook advertising is ad targeting, which can make or break your campaign. In this article, we'll explore five proven Facebook ad targeting...
Beyond Google & Meta: Amidst Rising Costs & Competition What’s Next in Digital Advertising
Explore the future of digital advertising beyond the Google and Meta duopoly. Discover new strategies and channels to effectively reach audiences in a cost-efficient and privacy-conscious manner.
Why Performance Marketing May Be Ruining Your Brand and What to Do About it
By focusing solely on short-term metrics and neglecting emotional connections and brand differentiation, you risk eroding your brand equity, inefficiently spending your marketing budget, and missing opportunities for growth.
10 Essential Email Automation Flows Every E-Commerce Store Needs to Maximise Revenue, Customer Loyalty, and Retention
Set it and forget it! Explore the 10 main email automation flows that every e-commerce store must have in order to maximize revenue, customer loyalty, and customer retention.
The Power of Data: Understanding Digital Advertising Metrics for Maximum ROI
As the digital advertising industry continues to evolve, measuring success has become more important than ever before. With the rising cost of advertising, it's crucial for businesses to understand how to effectively measure key performance indicators (KPIs) to...
Optimising Your Amazon Product Listings for Mobile: A Comprehensive Guide
Learn how to optimize your Amazon product listings for mobile devices and boost your visibility, engagement, and conversion rates.
Post COVID-Lockdown Recovery: How We Achieved 50% Revenue Growth for a Local Laser Clinic
Within 3 months Ozmedica was back to pre-lockdown monthly revenue despite starting from zero. In 5 months we delivered 50% increase in monthly revenue.
What is Growth Marketing and How It Can Help Your Business Achieve Sustainable Growth
What’s common about businesses like AirBnB, Uber, Hubspot, Slack, Facebook, Blue Apron and Dollar Shave Club? “They’re all from the US!” Well played! Okay, let’s try that again. What’s common about businesses in Australia, like Kogan, Brands Exclusive, Canva and...