fbpx

Don’t Just Survive, Thrive

Thoughts, lessons & stories on all things growth

How to Truly Understand Your Customers

How to Truly Understand Your Customers

When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...