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Don’t Just Survive, Thrive

Thoughts, lessons & stories on all things growth

How to Truly Understand Your Customers

How to Truly Understand Your Customers

When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...

How These Ten Mistakes Ruin E-commerce Conversion Rate

How These Ten Mistakes Ruin E-commerce Conversion Rate

Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a mere 3.5%. That's 7 in every 200 visitors to your store who'll make a...