When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...
Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a mere 3.5%. That's 7 in every 200 visitors to your store who'll make a...
7 reasons why your digital advertising might not be as effective as you want it to be. Are your ads commiting these sins?
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It’s the most popular question I get asked by clients when considering digital advertising for customer acquisition. How much should we spend? You could get started from as little as $5 a day. Will that move the needle if you’re selling a $500 product? Unlikely! You...