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CRO

Your ads aren’t broken. Your landing page conversion rate is.

Your ads aren’t broken. Your landing page conversion rate is.

Every week a business owner tells me their ads "stopped working." And almost every week, the ads are fine. The clicks are real. People are showing up. Then they land on the page, and the page fumbles the handover. Your landing page conversion rate, the percentage of...

How These Ten Mistakes Ruin E-commerce Conversion Rate

How These Ten Mistakes Ruin E-commerce Conversion Rate

Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a mere 3.5%. That's 7 in every 200 visitors to your store who'll make a...