Email marketing is one of the most effective ways to reach and engage with your ecommerce audience. However, sending generic emails to your entire email list can lead to low open rates, click-through rates, and conversions. The solution to this problem is customer...
Discover the importance of Extra Share of Voice in marketing, how to measure it, and strategies to increase your brand awareness and exposure.
Running successful Facebook ad campaigns is all about reaching the right audience. One of the most crucial aspects of Facebook advertising is ad targeting, which can make or break your campaign. In this article, we'll explore five proven Facebook ad targeting...
Explore the future of digital advertising beyond the Google and Meta duopoly. Discover new strategies and channels to effectively reach audiences in a cost-efficient and privacy-conscious manner.
By focusing solely on short-term metrics and neglecting emotional connections and brand differentiation, you risk eroding your brand equity, inefficiently spending your marketing budget, and missing opportunities for growth.
Set it and forget it! Explore the 10 main email automation flows that every e-commerce store must have in order to maximize revenue, customer loyalty, and customer retention.
As the digital advertising industry continues to evolve, measuring success has become more important than ever before. With the rising cost of advertising, it's crucial for businesses to understand how to effectively measure key performance indicators (KPIs) to...
Learn how to optimize your Amazon product listings for mobile devices and boost your visibility, engagement, and conversion rates.
Within 3 months Ozmedica was back to pre-lockdown monthly revenue despite starting from zero. In 5 months we delivered 50% increase in monthly revenue.
What’s common about businesses like AirBnB, Uber, Hubspot, Slack, Facebook, Blue Apron and Dollar Shave Club? “They’re all from the US!” Well played! Okay, let’s try that again. What’s common about businesses in Australia, like Kogan, Brands Exclusive, Canva and...
When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...
Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a mere 3.5%. That's 7 in every 200 visitors to your store who'll make a...