Within 3 months Ozmedica was back to pre-lockdown monthly revenue despite starting from zero. In 5 months we delivered 50% increase in monthly revenue.
Harry Sekhon
What is Growth Marketing and How It Can Help Your Business Achieve Sustainable Growth
What’s common about businesses like AirBnB, Uber, Hubspot, Slack, Facebook, Blue Apron and Dollar Shave Club? “They’re all from the US!” Well played! Okay, let’s try that again. What’s common about businesses in Australia, like Kogan, Brands Exclusive, Canva and...
Cost-Effective Ways to Learn More About Your Potential Customers
When I ask “who’s your target customer” most entrepreneurs start telling me about demographics and aggregate research data. They tell me about a survey they ran with 100 people. The questions and answers in which show a heavy confirmation bias (more on this later in...
How These Ten Mistakes Ruin E-commerce Conversion Rate
Global eCommerce retail (as of Oct 2020) is a US$3.9 trillion market. Asia-Pacific region alone accounts for 2.45 trillion. Those are BIG numbers. The average eCommerce conversion rate is a mere 3.5%. That's 7 in every 200 visitors to your store who'll make a...
Why Your Digital Ads Aren’t Working and How You Can Easily Fix Them
7 reasons why your digital advertising might not be as effective as you want it to be. Are your ads commiting these sins?
How Much Should You Spend on Digital Ads? [Free Calculator]
It’s the most popular question I get asked by clients when considering digital advertising for customer acquisition. How much should we spend? You could get started from as little as $5 a day. Will that move the needle if you’re selling a $500 product? Unlikely! You...






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