services / Ad Creative Production
Ad Creative Production
ugc, creator & brand ad production for DTC brands
We plan, brief and produce ads for Meta, TikTok, YouTube and TV: creator and UGC video, statics, founder-led content and TVCs. Every piece starts from what your customers say and finishes in a test with a kill line.
if you’re reading this, one of these is probably true
- We paid for a beautiful shoot. The ads that work are phone videos.
- Our UGC creators all say the same thing in the same kitchen.
- We need new ads every month and can’t book a production house every time.
- My designers spend the week resizing. Nobody decides what the ads should say.
- Winning ads fatigue within weeks and the pipeline behind them is empty.
- I can’t brief creators well because I don’t know which angles we’ve already tried.
The bottleneck is rarely production capacity. It’s knowing what to make next.
why does ad creative stop working so fast?
Most creative pipelines are built for output: more videos, more resizes, more hook swaps. Meta’s delivery system now groups ads by what they say, so ads making the same argument compete as one. Output without new arguments buys the same result again and again, at a rising price.
A new argument means a different buyer, a different promised outcome or a different starting belief. Our PDA Matrix calls those persona, desire and awareness. A concept that differs on one of them is a variant. One that differs on two or more is a new idea the platform can use to find new people.
The best source of new arguments costs nothing: reviews, comments, support tickets and Reddit threads. Customers name the trigger that sent them looking, the alternative they compared you with and the words they used. We brief from that language.
what thin creative costs
idea with ten hook swaps is still one idea to the algorithm. You pay to learn the same lesson ten times.
distinct buyers showed up in one laundry brand’s 197 reviews, in a category that briefs them all as one ‘eco household’. Each needs a different opening line.
of one apparel brand’s 297 live ad variants opened without naming the product category. Every ad assumed the viewer was already shopping for it.
how we make ads: research, map, brief, produce, test
Production is the last step. Most of the return comes from deciding what to make.
mine the language
Reviews (over-sampling the one to three star pages, where buyers name what they compared you with), ad comments, support tickets, Reddit and search terms. One recent audit coded 569 ads against 197 reviews. Another coded 191 ads and every negative review the brand had.
you geta buyer and objection map in your customers’ words
map the gaps
We plot every live ad by persona, desire and awareness stage and look for the empty cells. Then we pick narratives from our library of 52, spread across awareness, consideration, conversion and retention, plus our hook and format library.
you geta gap map and a prioritised concept list
brief for the format
Each brief names the buyer, the problem, the key messages, the proof and the call to action. Hooks land in the first second, everything reads with the sound off, and we shoot 9:16 and 4:5 first.
you getbriefs a creator can shoot without a meeting
produce at the right cost
Creator and UGC video, motion statics, founder-led content, AI voiceover variants for testing, and full TVCs with production partners such as TwoTractors when the job calls for it. Expensive production goes on ideas that have already shown promise in cheap formats.
you geta monthly batch, sized to your spend
test with a kill line
Every concept runs against a pre-agreed spend and cost-per-purchase threshold. Winners get iterated, losers get cut, and what we learn goes into your creative library so the next brief starts smarter. More on the system in the creative flywheel.
you geta creative library that compounds
on ai in production
We use AI for analysis, scripting support and voiceover variants, where it buys testing volume cheaply. We keep real people on camera when the ad is asking for trust, because that is where synthetic content costs you most.
your first 90 days
research & gap map
Review and comment mining, live-ad audit, PDA gap map, concept shortlist agreed with you.
first batch
Creators cast and briefed, usage rights agreed, first batch produced and in test.
iterate & build the library
Winners iterated into new formats and lengths, second batch briefed from the results, creative library live.
ads we’ve made, and what they did
A creator showing the product in real use, at a 2.36 ROAS. Part of a creative rebuild behind 436% revenue growth.
A noise-hook demonstration for the lawn mower sharpener. A chainsaw sharpener demo drove another 317.
A TVC produced with TwoTractors that looked nothing like the category’s product-on-a-wall ads, run across streaming TV, radio and YouTube.
“They’ve helped us grow our DTC channel with fresh creative angles and aggressive Meta ads account management.”
is this a fit?
- You run paid social at enough spend to test, roughly A$20k a month or more.
- You’ll share reviews, support data and sales results with us.
- You want ads judged on purchases and new customers.
- You want a brand film for an awards entry.
- You want assets without a test plan behind them.
- You need claims your product can’t substantiate. We won’t write health, safety or performance claims you can’t back up, even when they would convert.
frequently asked questions
What's the difference between UGC and creator ads?
UGC is content made by customers or paid creators in a customer’s style, usually delivered to the brand to run from its own account. Creator ads run through the creator’s own handle, using Meta partnership ads or TikTok Spark Ads, so they carry the creator’s audience and credibility. We use both and choose per concept.
How many ads do we need each month?
Enough distinct concepts that no single idea carries the account. The count depends on spend and fatigue rate. What matters more is that each batch spans different buyers and at least two awareness stages, because edits of one idea are treated as one ad.
Do you use AI to make ads?
For analysis, scripting support and voiceover variants, yes. For faces and testimonials asking the viewer to trust you, we use real people.
Who owns the content and usage rights?
We agree usage rights and whitelisting terms with each creator before the shoot, so you know where each asset can run and for how long.
Can you produce TV and streaming ads as well as social?
Yes. We produced Bonaire’s TVC with TwoTractors and cut it for 30-second, 15-second vertical and social placements. See integrated campaigns.
related services
Meta & TikTok Ads
Facebook, Instagram and TikTok, run on creative diversity and contribution margin.
Brand & Creative Strategy
Positioning, buyers and creative territories built from what your customers say.
We'll 3X your investment in us
That's our pinky promise to you! You'll see measurable improvement in results within the first 90 days with better ads and higher conversions.
Keen to have us as your performance marketing partner? Please click the "partner with us" button to see if we're a good fit.