creative-led marketing for skincare & personal care brands

People buy personal care when they believe it works on someone like them, and the rules limit what you can claim. We build creative that shows the product in real use, brief creators who fit the brand, and produce the edits and statics in-house.

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+436%revenue, CinnaBalm

5xoff-season revenue, CinnaBalm

2,780purchases from one creator video

why is skincare and personal care hard to advertise?

claims are restricted

What a product may say about what it does is regulated. Creative has to prove the benefit by showing the product in use and letting real customers speak.

trust comes from people like me

Buyers want to see the product on someone with their skin, their routine and their problem. Polished studio content rarely does that job.

seasonal demand

Many personal care products peak in one season. Without a second reason to buy, revenue and cash flow swing with the weather.

small baskets

Modest price points leave little room per order, so every acquisition has to pay back quickly or come back for a refill.

what we do for skincare & personal care brands

Strategy, creator briefs, video editing and design are done by our own team. We bring in production partners only for TV-scale shoots.

creative strategy

Reviews and comments tell us the situations people buy in and the language they use. We map them against your live ads to find the buyers you aren’t reaching.

brand & creative strategy →

creator briefs & casting

Briefs written so creators show real use and real results within what you’re allowed to say, cast for skin type, life stage and lifestyle fit with the brand.

ad creative production →

in-house video editing

Creator and founder footage edited by our team into hooks, lengths and formats, with captions that keep claims inside the rules.

ad creative production →

static & design production

Review statics, ingredient and routine explainers and seasonal creative, designed in-house.

ad creative production →

meta ads & tracking

Systematic creative testing on Meta with server-side conversion data, so the algorithm learns from every purchase.

meta & tiktok ads →

offers & retention

Bundles, refills and lifecycle email that turn a first order into a routine.

email & sms marketing →

personal care creative we’ve made

Creative we briefed, directed or made for these brands.

creator UGC

Real use on a real trip. The account’s top ad: 2,780 purchases at 2.36 ROAS.

founder how-to

The founder showing how it goes on, filmed in her own garden.

travel static: Built for the off-season, when Australians travel overseas.

ingredient static: Reassurance for parents and anyone with sensitive skin.

results for personal care brands

CinnaBalm+436%revenue, year on year

A natural bite balm with one hero range and a summer peak. Creative rebuilt around real use with creators and the founder, server-side tracking, and a travel positioning that grew off-season revenue five-fold. 6.2% conversion rate and 2.46 C-ROAS.

read the case study →

quick answers

frequently asked questions

How do you advertise skincare without making claims you can't back up?

By showing the product working instead of stating what it does: real use, real people, verified reviews and clear ingredient information. We write briefs and captions inside what you’re allowed to claim, and we won’t run claims you can’t substantiate.

Do you use creators or influencers for personal care brands?

Both. Creators make content we run as ads, and influencers with the right audience can carry the brand into new groups. When CinnaBalm moved to creator and influencer storytelling, its audience shifted younger.

What if our product is seasonal?

Treat the off-season as an audience you haven’t found yet. CinnaBalm repositioned for overseas travel in winter and grew those months five-fold year on year.