industries / Apparel & Activewear
Apparel & Activewear
creative-led marketing for apparel & activewear brands
Apparel ads all borrow the same look: model, product, discount. We build creative around why your customer actually buys, cast creators who fit the brand, and edit and design the ads in-house so you can test more than one idea a month.
why is apparel so hard to grow on paid social?
the feed looks the same
Most apparel ads show a model, the product and a percentage off. At one apparel brand we reviewed, 53% of 297 live ad variants made the same comparison. When the creative is interchangeable, price becomes the only difference.
fit and returns kill conversion
Shoppers can’t try anything on. If the product page doesn’t settle size and fit, the ad paid for a visit that was never going to convert.
seasons and drops
Ranges change every few months, so creative has to be produced faster than in most categories, and stock decides what you can scale.
one customer, several reasons
Two shoppers of the same size and age can buy the same set for different jobs: the gym, the school run, the travel bag. Briefing to an age band misses all of them.
what we do for apparel brands
Strategy, creator briefs, video editing and design are done by our own team. We bring in production partners only for TV-scale shoots.
creative strategy
We read your reviews, return reasons and comments to find the buying triggers, then map your live ads by persona, desire and awareness stage (our PDA Matrix) to see which customers nobody is talking to.
creator briefs & casting
We write briefs from customer language and cast creators who already look and talk like your customer, so the content reads like a recommendation from someone they’d follow.
in-house video editing
Creator footage, try-ons and product shots edited by our team into hook, length and format variants, including voiceover versions for testing.
static & design production
Range launches, sale creative, benefit statics and size-guide visuals made in-house, so a new drop has ads on day one.
meta, tiktok & google
A test-and-scale account structure on Meta, creator content through TikTok Spark Ads where it fits, and Google Shopping with a feed that describes fabric, fit and use.
product pages that answer fit
Sizing, care, returns and fabric questions answered on the page, plus bundles that lift order value.
apparel creative we’ve made
Creative we briefed, directed or made for these brands.
One creator shoot, re-voiced for each message angle. The sunburn and sunscreen cuts led the account on spend.
One offer, stated once, across the range. 7.16 ROAS.
A short brand video cut for the feed.
The features parents ask about, shown at a glance.
results for apparel brands
Kids’ sun-safe swimwear. Account cut to two campaigns, creator video built on the angles that worked, product pages rebuilt around sizing, care and returns. Conversion rate doubled and order value rose 15%.
Brand workshop to sharpen the positioning, product classification and collection structure, product descriptions written for search and shoppers, Shopify theme changes and the Google Shopping feed.
“Harry has helped the growth of Honeysuckle immensely. First, he helped us interrogate our past performance and identify gaps in our marketing and sales plans.”
frequently asked questions
Do you work with fashion and activewear brands outside swimwear?
Yes. We’ve worked with kids’ swimwear and women’s activewear, and done creative strategy work for activewear and sun-protective apparel brands. The method is the same: find why people buy, brief creators who fit the brand, and fix the pages that lose sales.
Can you produce creative for every new range or drop?
Yes. Static and video editing are done by our own team, so a range launch can go live with a set of ads and variants rather than one hero asset.
How do you find the right creators for an apparel brand?
We start from your customers’ language and the situations they buy for, then cast creators who already live that way. A brief built on real buying triggers gets content that sounds like a recommendation.
Should apparel brands discount to grow?
Sometimes, with a plan. Constant sitewide discounts train buyers to wait. Bundles, thresholds and a few sharp sale moments, like Honeysuckle’s early Black Friday, usually do more for margin.
services for apparel brands
Ad Creative Production
UGC, creator, static and TV ads, briefed from customer language and tested on purchases.
Meta & TikTok Ads
Facebook, Instagram and TikTok, run on creative diversity and contribution margin.
Conversion Optimisation
Product pages, landing pages and offers rebuilt around the reasons people don’t buy.
Other industries: skincare & personal care · home, kitchen & garden · appliances · food & beverage
We'll 3X your investment in us
That's our pinky promise to you! You'll see measurable improvement in results within the first 90 days with better ads and higher conversions.
Keen to have us as your performance marketing partner? Please click the "partner with us" button to see if we're a good fit.