In September, Google started flipping switches in your ad account with Google AI Max, whether you touch them or not. The Google AI Max upgrade goes compulsory in September 2026. Campaigns still running automatically created assets or campaign-level broad match get...
95% of corporate AI pilots deliver nothing. Not "underperform." Nothing. No measurable effect on profit and loss. That's the finding from MIT's Project NANDA report, The GenAI Divide (2025) — a review of 300+ AI initiatives, interviews across 52 organisations and...
The most expensive ad in your client's account isn't the one that flopped. It's the one nobody felt anything about. Creative effectiveness — the measurable contribution creative quality makes to commercial outcomes — is the closest thing this industry has to free...
Table of Contents The Death of Manual Media Buying: Why 2026 Scaling is Different Core Terminology for Seven-Figure Scaling The 3-2-2 Method: Algorithmic Creative Testing Advantage+ Shopping: The New Standard for E-commerce Vertical vs. Horizontal Scaling: When to Use...
Meta's Andromeda Update - The End of Media Buying as We Know It Creative is now the only targeting tool that matters on Meta and if your ad account is bleeding ROAS right now, Andromeda is almost certainly the reason. If your Facebook campaigns felt reliable in 2023...