Here’s the thing about BFCM email marketing that almost nobody plans around: the list you send to in November has to exist by October. Not “mostly exist”. Exist. Every subscriber you capture between now and then is a person you can reach on Black Friday for close to nothing. Everyone you didn’t capture, you’ll be renting back from Zuckerberg at the most expensive auction prices of the year.
Email marketing is one of the most effective ways to reach and engage with your ecommerce audience. However, sending generic emails to your entire email list can lead to low open rates, click-through rates, and conversions. The solution to this problem is customer...
Set it and forget it! Explore the 10 main email automation flows that every e-commerce store must have in order to maximize revenue, customer loyalty, and customer retention.