Seven out of ten people who put something in their cart on your store don't buy it. Cart abandonment at that level has barely moved in years, and it survives every "just add urgency" tactic anyone throws at it. Most founders read that stat and think: my price is...
E-Commerce
How not to turn Black Friday into a bonfire of margin and use it for profitable growth
Every November, thousands of otherwise sensible founders take the year's biggest surge of buying intent and set fire to it with a sitewide 30% off. Then they call it a record month. It is a record month of revenue. BFCM is the single largest customer-acquisition...
Agentic commerce: your next best customer will never see your website
Your best customer in 2027 might not see your homepage at all. Not the hero video, not the carousel you spent three weeks arguing over. They won't have shopped, exactly. Their agent will have. Agentic commerce has stopped being a keynote slide. There's a working...
How to Segment Your Ecommerce Email Audience for Maximum Results
Email marketing is one of the most effective ways to reach and engage with your ecommerce audience. However, sending generic emails to your entire email list can lead to low open rates, click-through rates, and conversions. The solution to this problem is customer...
10 Essential Email Automation Flows Every E-Commerce Store Needs to Maximise Revenue, Customer Loyalty, and Retention
Set it and forget it! Explore the 10 main email automation flows that every e-commerce store must have in order to maximize revenue, customer loyalty, and customer retention.
Optimising Your Amazon Product Listings for Mobile: A Comprehensive Guide
Learn how to optimize your Amazon product listings for mobile devices and boost your visibility, engagement, and conversion rates.






