The creative strategist is the most important hire in DTC advertising right now For about ten years, winning at paid ads meant out-fiddling everyone else. You stacked audiences. You split tested bids. You built account structures with more layers than a wedding cake...
Every paid channel gets more expensive in November. That's not a complaint, it's how an auction works: more brands bidding for the same eyeballs, in the same six weeks, with the same shopping intent. You know this. You've lived through three BFCMs where the CAC you...
Every November, thousands of otherwise sensible founders take the year's biggest surge of buying intent and set fire to it with a sitewide 30% off. Then they call it a record month. It is a record month of revenue. BFCM is the single largest customer-acquisition...