Build a performance creative strategy around testable hooks, unique asset IDs, and business KPIs, using repeatable sprints instead of guesswork.
Articles about
Harry Sekhon
Google Ads Attribution: Check the Columns Before You Change Bids
See how Google Ads attribution shifts conversion credit, which reports and columns to check, and how to update tCPA or tROAS before testing a model change.
The dull tax: creative effectiveness is the cheapest media you’ll never buy
The most expensive ad in your client's account isn't the one that flopped. It's the one nobody felt anything about. Creative effectiveness — the measurable contribution creative quality makes to commercial outcomes — is the closest thing this industry has to free...
A/B Testing Ideas by Channel: Why Button Color Tests Lose
Compare A/B testing ideas across landing pages, checkout, email, SMS, and ads. Prioritize by impact, use ICE and sample size math, and track revenue.
The AI ads trust penalty: your CFO’s favourite cost cut has a price tag
The AI generated ads trust problem nobody budgeted for Your AI-made ads are getting cheaper every month. Question is, what are they costing you? Because two serious studies just landed on opposite sides of the ledger, and almost everyone quoting them is only reading...
Increase Ecommerce Conversions 40% with YouTube Ads, Thrive Checklist
Drive ecommerce sales with YouTube ads using product feeds, repurposed creatives in 3 aspect ratios, optimized targeting and Thrive checklist.
Cut Cart Abandonment: 4 Checkout Optimization Moves for Australian Shops
For ecommerce managers in Australia: four data driven checkout optimization fixes to cut abandonment, map to GA4 events, and prioritize wallet payments.
Cart abandonment sits at 70% and its not because of the price
Seven out of ten people who put something in their cart on your store don't buy it. Cart abandonment at that level has barely moved in years, and it survives every "just add urgency" tactic anyone throws at it. Most founders read that stat and think: my price is...
100,000–500,000 Visitors: VWO vs Optimizely for Shopify Stores
Compare VWO and Optimizely for ecommerce: pricing at 100,000–500,000 tested visitors, how stats engines change decisions, Shopify integration issues, or…
7 Step 2026 Playbook for Meta Advertisers: Test ABO, Scale with CBO
A 2026 playbook for Meta advertisers: test with ABO, then duplicate winners into CBO. Follow budget type, bid and optimization parity checks to scale safely.
Q4 affiliate marketing is the one channel the Black Friday auction can’t tax. Yet, most Australian brands leave it till last minute
Every paid channel gets more expensive in November. That's not a complaint, it's how an auction works: more brands bidding for the same eyeballs, in the same six weeks, with the same shopping intent. You know this. You've lived through three BFCMs where the CAC you...
MER vs ROAS: Six Step Workflow to Set Budgets and Protect Prospecting
How to use MER and ROAS to set budgets without starving prospecting. Six step workflow, MER 4.0/ROAS 3.0 example, and break even ROAS help.