Table of Contents The Death of Manual Media Buying: Why 2026 Scaling is Different Core Terminology for Seven-Figure Scaling The 3-2-2 Method: Algorithmic Creative Testing Advantage+ Shopping: The New Standard for E-commerce Vertical vs. Horizontal Scaling: When to Use...
Articles about
Harry Sekhon
How not to turn Black Friday into a bonfire of margin and use it for profitable growth
Every November, thousands of otherwise sensible founders take the year's biggest surge of buying intent and set fire to it with a sitewide 30% off. Then they call it a record month. It is a record month of revenue. BFCM is the single largest customer-acquisition...
The creative flywheel: 10x your ad diversity without 10x-ing production cost
The creative flywheel: 10x your ad diversity without 10x-ing your production bill Why are we still paying for polish nobody asked for? Somewhere in the last decade, "creative quality" got confused with production value. Colour grades. Motion graphics. A finishing pass...
Meta’s Andromeda update: the panic is the product
Meta's Andromeda update: everyone selling you the fix is the problem Have you noticed that everyone explaining the Meta Andromeda update also happens to sell the cure? Creative automation tools. Reporting dashboards. "Andromeda-proof" agency retainers. The scarier the...
Out-of-home advertising in Australia is the one channel that got more honest in 2026. So why is it still last on the plan?
Meta spent August quietly deleting the placement checkboxes from your ad sets. The same month, the out-of-home advertising industry in Australia published a study built on 12,000 biometric ad views showing exactly how long a person looks at a billboard, and a craft...
TikTok Spark Ads: the best ad on TikTok is the one that doesn’t look like one
Here's a strange thing small brands do on TikTok. They spend money making a video look more like an ad. Logo up front, tagline, voiceover that sounds like a radio promo. Then they pay TikTok to show it to people who came to the app specifically to avoid things that...
Creators marketing is no longer optional for your media plan
Somewhere in your agency, right now, there's a planning template with a line item called "influencer" sitting at 5% of budget. Filed under "test and learn." Approved last, cut first. That line item is a fossil. Creator marketing crossed a threshold last year that most...
Why founder-led marketing still works, but don’t bring your commercial brand into it
You've been told to get on camera because people "connect with people". That's a greeting card, not a strategy. Founder-led marketing works for a colder reason. Ad copy can say anything. A creator can say anything and be somewhere else next month. A founder is the one...
Google Shopping feed optimisation is the most boring thing you’ll do this year. It’s also your targeting.
Nobody has ever been promoted for fixing a spreadsheet. You spent this year on creative. Hooks, UGC, a founder video, three rounds of feedback on a thumbnail. Meanwhile the system deciding whether your product appears at all never watched a single second of it. It...
Your ads aren’t broken. Your landing page conversion rate is.
Every week a business owner tells me their ads "stopped working." And almost every week, the ads are fine. The clicks are real. People are showing up. Then they land on the page, and the page fumbles the handover. Your landing page conversion rate, the percentage of...
Agentic commerce: your next best customer will never see your website
Your best customer in 2027 might not see your homepage at all. Not the hero video, not the carousel you spent three weeks arguing over. They won't have shopped, exactly. Their agent will have. Agentic commerce has stopped being a keynote slide. There's a working...
The Death of the Polished Brand: Why Creator-Led Creative is the Only Performance Lever Left
The Performance Paradox: How $50k Studio Shoots are Affecting Your ROI The brands losing money fastest right now aren't spending too little on ads. They're spending too much on the wrong kind of creative. Here's what's happening in practice. Social...